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TYPES OF INFORMATION THAT MAY BE COLLECTED
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The following are the types of information we may collect:
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Information that you provide us:
Personal information such as your name, email address, telephone number, physical address, or zip code
or other information may be collected via the Site.
Site usage information:
We may receive and store certain types of information whenever you visit the Site. For example, we may
collect click-stream data and your IP address.
Email Communications:
When you open emails from the Site, we may receive a confirmation noting you opened an email from us, if
your computer supports such capabilities. We also may keep track of what emails we send you and what emails you may be
receiving from Bridge Water Casual Wear & Gifts and our subsidiaries and affiliates. Additionally, we keep a record of
what emails you have opted to and not to receive.
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HOW INFORMATION MAY BE COLLECTED
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IP Addresses and Click-stream Data
We may collect IP addresses and/or click-stream data for purposes of system administration and to report
aggregate information to our advertisers and sponsors. An IP address is a number that is automatically assigned to your
computer whenever you access the Internet. Our computers identify your computer by its IP address. When you request Web
pages from the Site, our computers log your IP address.
Click-stream data is information collected by our computers when you request Web pages from the Site.
Click-stream data may include such information as the page served, the time, the source of the request, the type of
browser making the request, the preceding page view and other such non-personal information. When analyzed, this data
helps us analyze how visitors arrive at the Site, what type of content is most popular, what type of visitors in the
aggregate are interested in particular kinds of content and advertising, and the like.
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This Site incorporates reasonable safeguards to protect the security, integrity, completeness, accuracy
and privacy of the personal information that we may collect and we have put into place reasonable precautions to protect
such information from loss, misuse and alteration. Your personally identifiable information is transferred to our
computers utilizing encryption software. Only those employees who need access to your information in order to do their
jobs are allowed access. Our security policies are reviewed periodically and revised as required.
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A SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY
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The site is a general audience site. We do not currently collect any personal information from children
under the age of thirteen on the site. If in the future, we collect personally identifiable information from children, it
will do so in compliance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including,
without limitation, obtaining necessary parental consent. The Internet offers children wonderful educational and
entertainment resources. Your guidance and involvement are essential to help ensure that children have a safe and
rewarding online experience. We encourage you to visit the
SafeKids.com
and explore their site as well as the
GetNetWise Web site to learn
more about parental control tools.
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NOTIFICATION OF CHANGES AND YOUR ACCEPTANCE OF THE PRIVACY POLICY
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By using this Site, you signify your agreement to the terms of our privacy policy. If we decide to
change or update this privacy policy, we will give you notice of the changes made so you can be aware of such revised
privacy policy. If at any point we decide to use personally identifiable information in a manner different from that
stated at the time it was collected, we will notify you by way of an email or some other means. Your continued use of the
site shall constitute your acceptance of such revised privacy policy.
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